Real estate is not just about transactions—it’s about building relationships. Did you know 84% of home buyers say they’d work with their agent again—yet most never do because they never hear from them? This highlights the importance of staying connected. A solid referral program, strategic follow-up email, and a comprehensive marketing strategy help keep you top of mind. Here’s how to make relationship-building a key part of your real estate strategy.

The Power of 33-Touch Campaign

One of the most effective ways to maintain relationships with clients is through a 33-Touch Campaign. This system ensures you stay top-of-mind all year long with a mix of emails, personal touches, and strategic follow-ups that provide value to your clients and support your overall marketing strategy. Here’s the breakdown:

• 18 Touches – Informational & Value-Driven Communication (market reports, just listed/sold postcards, holiday/seasonal greeting cards etc.)
• 8 Touches – Personal “Thinking of You” or Thank You Cards
• 3 Touches – Personalized Phone Calls (without a sales pitch)
• 2 Touches – Birthday Cards for Clients
• 1 Touch – Mother’s Day Card
• 1 Touch – Father’s Day Card

Follow-Up Emails That Keep You Top-of-Mind with Clients

A simple follow-up email can make all the difference in turning one-time clients into lifelong advocates. Try sending:

• A “Just checking in” email a few months after closing
• A home purchase anniversary message to celebrate
• Market updates relevant to their home value

Marketing Strategies to Strengthen Client Relationships

Your past clients are your best marketing asset. Instead of chasing cold leads, focus on relationship-driven marketing strategies to increase referrals. Here’s how:

• Host exclusive client events to reconnect in person
• Send small appreciation gifts to show you care
• Create a VIP referral program with special perks

These small gestures help maintain relationships and encourage referrals naturally. When you go above and beyond, your clients won’t just remember you—they’ll recommend you to everyone they know.

Want to build a thriving, referral-based real estate business? Just DM me on Instagram or schedule a FREE strategy call to implement these systems in your business!