Building a successful real estate business isn’t about chasing every new trend—it’s about laying a strong foundation. Just like the tallest buildings require deep foundations, real estate agents need to go deep into their chosen business pillars before expanding. Building relationships with clients and industry professionals within your sphere of influence is key to long-term success. Leveraging MLS listings effectively provides a competitive edge. Additionally, understanding opportunities like Expired and For Sale By Owner (FSBO) properties can also be beneficial in the real estate business.
Mastering Expired MLS Listings
Expired listings are a goldmine for agents who know how to approach them. These homeowners have already shown an interest in selling but may be frustrated with the process. By positioning yourself as a trusted expert, you can relist and sell their home. This can convert expired listings into profitable deals and grow your real estate business. Don’t forget to explore FSBO opportunities in your strategy.
How to Target FSBO Listings
FSBO sellers often believe they can sell on their own, but many struggle with pricing, negotiations, and marketing. By providing value—such as market insights, MLS listing access, and expert guidance—you can help them see the benefits of working with a real estate professional. Even if a home is currently listed as For Sale By Owner, many sellers eventually realize the value of agent representation for FSBO deals.
Leveraging Your Sphere of Influence
Your sphere of influence is one of the most powerful assets in your real estate business. From past clients to community connections, staying top-of-mind ensures a steady stream of referrals and repeat business. Stay engaged with your sphere by providing valuable insights, hosting events, and maintaining consistent communication. Building relationships with homeowners, fellow agents, and local service providers can also open doors to new opportunities.
The key to long-term success? Go deep before you go wide. Master one strategy—whether it’s your sphere, expired listings, or FSBO properties—before branching out. Want to take your business to the next level? Sign up for my email list and schedule a free strategy call today!
