Best Practices to Generate New Leads in Real Estate

Generating new leads as a real estate agent requires strategic efforts. Incorporating SEO, social media updates, and webinars into your marketing plan can set you apart from the competition. Effective real estate lead generation involves leveraging tools like a well-optimized Instagram bio. Also, consider hosting a Zoom webinar to engage potential clients and implement strong SEO marketing tactics. Here are some best practices to enhance your lead generation strategies.

Use SEO to Increase Your Online Visibility

Search engine optimization (SEO) plays a huge role in getting found online. Make sure your website and content include relevant keywords that have high search volume. Consistently publishing content that provides value—such as market updates, home-buying guides, and investment tips—can help improve your rankings. This will attract more organic traffic. Leveraging the power of SEO marketing strategies, like optimizing your blog posts and using backlinks, can further enhance your online presence.

Optimize Your Social Media Bio

Your Instagram bio is one of the first things potential clients see when they visit your profile. A well-crafted bio should clearly state what you do, who you help, and how they can contact you. Update your bio regularly with any new designations, achievements, or services. Adding a call to action, like “Schedule a free consultation today!” can also encourage engagement and lead conversion. Incorporate important aspects of SEO marketing to be more effective.

Host a Zoom Webinar to Provide Value

Webinars are an excellent way to showcase your expertise and connect with potential clients. You don’t need to overcomplicate it—just set up a simple Zoom webinar with a local lender. Discuss market trends and answer common real estate questions. Webinars position you as a knowledgeable resource. They can generate high-quality leads, especially when boosted with effective SEO marketing.

By implementing these best practices, you can create more opportunities for real estate lead generation and business growth. Let’s make lead generation easier (and more fun)! Shoot me a DM on Instagram, or book a FREE call, and we’ll put a plan together that actually works for YOU.

Hi, I'm Melissa

I’m Melissa Thompson, a real estate pro with nearly 40 years of experience and over $2 billion in sales. I’m passionate about helping agents like you level up your business, work smarter, and build a life you love. Let’s create your next big success together!

Free Resource

This easy-to-follow guide gives you practical ideas you can start using right away to stay ahead in the fast-changing market.